COVID vaccinations: Targeted texts help encourage recipients to get their shot--study

Targeted texts boost COVID vaccine uptake, 2 trials show The authors establish that text messages sent with an ownership frame, "your [vaccine] is ready for you," were associated with higher vaccine uptake. CIDRAP

Two randomized control trials conducted in the Netherlands show text messages can increase COVID-19 vaccine uptake, especially if they are formulated with a message using ownership words, such as "your vaccine is ready."